/* ==========================================================================
   PAULA VELASCO — HOJA DE ESTILOS PRINCIPAL
   Base + layout + componentes + tratamiento editorial + animaciones.
   ========================================================================== */

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--color-cream-base);
  color: var(--text-on-light);
  font-family: var(--font-sans-body);
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }
a { color: var(--color-tobacco); text-decoration: none; }
a:hover { color: var(--color-gold-earth); }
h1, h2, h3, p { margin: 0; }
.container {
  max-width: var(--container-max);
  margin: 0 auto;
  padding-left: clamp(var(--container-pad-mobile), 4vw, var(--container-pad-desktop));
  padding-right: clamp(var(--container-pad-mobile), 4vw, var(--container-pad-desktop));
}
.section { padding-top: var(--section-pad-y); padding-bottom: var(--section-pad-y); }
.bg-cream-gold { background: var(--color-cream-gold); }
.bg-smoke { background: var(--color-smoke-warm); color: var(--text-on-dark); }
.bg-black { background: var(--color-black-deep); color: var(--text-on-dark); }

.eyebrow {
  font-family: var(--font-sans-body);
  font-weight: 500;
  font-size: var(--text-eyebrow);
  letter-spacing: var(--tracking-eyebrow);
  text-transform: uppercase;
  color: var(--color-gold-earth);
  margin-bottom: 20px;
  display: block;
}

/* ---------- Tipografía editorial ------------------------------------------------ */
.h1-display {
  font-family: var(--font-serif-display);
  font-weight: 300;
  font-size: var(--text-h1);
  line-height: var(--leading-display-tight);
  letter-spacing: -0.01em;
  color: var(--text-on-light);
  margin: 0 0 28px;
}
.h2-display {
  font-family: var(--font-serif-display);
  font-weight: 300;
  font-size: var(--text-h2);
  line-height: 1.2;
  color: var(--text-on-light);
  margin: 0 0 24px;
}
.pull-quote {
  font-family: var(--font-serif-display);
  font-style: italic;
  font-weight: 300;
  font-size: var(--text-quote);
  line-height: 1.35;
  color: var(--color-tobacco);
  margin: 0;
}
.body-lg {
  font-family: var(--font-sans-body);
  font-size: var(--text-body-lg);
  line-height: var(--leading-body);
  color: var(--text-on-light-muted);
}
.on-dark-muted { color: var(--text-on-dark-muted); }

/* ---------- Botones -------------------------------------------------------------- */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-family: var(--font-sans-body);
  font-weight: 500;
  font-size: var(--text-cta);
  letter-spacing: var(--tracking-cta);
  text-transform: uppercase;
  padding: 16px 32px;
  border-radius: var(--radius-sm);
  border: 1px solid transparent;
  cursor: pointer;
  transition: background-color 180ms ease, border-color 180ms ease, transform 180ms ease, color 180ms ease;
  text-decoration: none;
}
.btn-b2c { background: var(--btn-b2c-primary-bg); color: var(--btn-b2c-primary-text); }
.btn-b2c:hover { background: var(--btn-b2c-primary-bg-hover); color: var(--btn-b2c-primary-text); }
.btn-b2b { background: var(--btn-b2b-primary-bg); color: var(--btn-b2b-primary-text); }
.btn-b2b:hover { background: var(--btn-b2b-primary-bg-hover); color: var(--btn-b2b-primary-text); transform: translateY(-2px); }
.btn-ghost-light { background: transparent; color: var(--text-on-light); border-color: var(--btn-ghost-border); }
.btn-ghost-light:hover { border-color: var(--btn-ghost-border-hover); color: var(--text-on-light); }
.btn-ghost-dark { background: transparent; color: var(--text-on-dark); border-color: var(--btn-ghost-border-on-dark); }
.btn-ghost-dark:hover { border-color: var(--btn-ghost-border-on-dark-hover); color: var(--text-on-dark); }
.btn-price { font-weight: 700; font-size: 1.15em; letter-spacing: 0.02em; }

/* ---------- Navegación ------------------------------------------------------------ */
.site-header {
  position: sticky;
  top: 0;
  z-index: 40;
  background: rgba(245, 242, 237, 0.88);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--border-hairline);
}
.nav-row {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding: 16px clamp(20px, 4vw, 40px);
  max-width: var(--container-max);
  margin: 0 auto;
  flex-wrap: wrap;
}
.brand-mark {
  display: flex;
  align-items: center;
  gap: 10px;
  text-decoration: none;
}
.brand-mark img { height: 58px; width: auto; flex: none; }
.brand-text { display: flex; flex-direction: column; gap: 2px; line-height: 1; }
.brand-name {
  font-family: var(--font-serif-display);
  font-size: 1.375rem;
  font-weight: 400;
  color: var(--text-on-light);
  white-space: nowrap;
}
.brand-tagline {
  font-family: var(--font-sans-body);
  font-size: 0.5625rem;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--color-gold-earth);
  white-space: nowrap;
}
.nav-links { display: flex; align-items: center; gap: 22px; flex-wrap: wrap; }
.nav-links a {
  font-family: var(--font-sans-body);
  font-size: var(--text-nav);
  color: var(--text-on-light);
}
.nav-pill {
  font-size: 0.8125rem !important;
  font-weight: 600;
  color: var(--color-gold-earth) !important;
  background: var(--color-black-deep);
  padding: 6px 12px;
  border-radius: 3px;
}
.nav-toggle {
  display: none;
  background: none; border: 1px solid var(--btn-ghost-border);
  border-radius: var(--radius-sm);
  width: 40px; height: 40px;
  align-items: center; justify-content: center;
  cursor: pointer;
}
.nav-toggle span, .nav-toggle span::before, .nav-toggle span::after {
  content: ''; display: block; width: 16px; height: 1px; background: var(--text-on-light);
  position: relative; transition: transform 180ms ease, opacity 180ms ease;
}
.nav-toggle span::before { position: absolute; top: -5px; }
.nav-toggle span::after { position: absolute; top: 5px; }
.site-header.nav-open .nav-toggle span { background: transparent; }
.site-header.nav-open .nav-toggle span::before { transform: translateY(5px) rotate(45deg); }
.site-header.nav-open .nav-toggle span::after { transform: translateY(-5px) rotate(-45deg); }

/* ---------- Hero ------------------------------------------------------------------- */
.hero {
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: clamp(32px, 6vw, 64px);
  align-items: center;
  padding-top: clamp(48px, 8vw, 88px);
  padding-bottom: clamp(56px, 8vw, 96px);
}
.hero-media {
  position: relative;
  aspect-ratio: 4/5;
  overflow: hidden;
  border-radius: var(--radius-max);
  border: 1px solid var(--border-hairline);
  transform: translateY(-18px);
}
.hero-media img {
  width: 100%; height: 100%; object-fit: cover;
}
.hero-media::after {
  content: '';
  position: absolute; inset: 0;
  background: linear-gradient(160deg, rgba(184,147,106,0.22), rgba(10,10,10,0.06) 55%, transparent 80%);
  mix-blend-mode: multiply;
  pointer-events: none;
}
.hero-cta-row { display: flex; gap: 16px; flex-wrap: wrap; margin-top: 44px; }

/* ---------- Lista con borde ------------------------------------------------------------ */
.list-hairline { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: 18px; }
.list-hairline li {
  font-family: var(--font-sans-body);
  font-size: var(--text-body);
  line-height: var(--leading-body);
  color: var(--text-on-light);
  border-left: 1px solid var(--border-hairline-strong);
  padding-left: 18px;
}

/* ---------- Productos: grilla editorial asimétrica -------------------------------------- */
.products-grid {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 20px;
}
.product-card {
  display: flex;
  flex-direction: column;
  gap: 12px;
  text-decoration: none;
  padding: var(--card-pad);
  border: 1px solid var(--border-hairline);
  border-radius: var(--radius-max);
  transition: border-color 200ms ease, transform 200ms ease;
  background: rgba(255,255,255,0.35);
}
.product-card:hover { border-color: var(--border-hairline-strong); transform: translateY(-3px); }
.product-card.product-card--featured {
  grid-column: span 4;
  padding: clamp(32px, 4vw, 52px);
  position: relative;
  background: var(--color-black-deep);
  border-color: rgba(240,228,212,0.15);
}
.product-card.product-card--featured:hover { border-color: rgba(184,147,106,0.5); }
.product-card.product-card--featured .badge {
  display: inline-block;
  font-family: var(--font-sans-body);
  font-weight: 600;
  font-size: 0.6875rem;
  letter-spacing: var(--tracking-eyebrow);
  text-transform: uppercase;
  color: var(--color-black-deep);
  background: var(--color-gold-earth);
  padding: 5px 12px;
  border-radius: 2px;
  margin-bottom: 18px;
  width: fit-content;
}
.product-card.product-card--featured .kicker { color: var(--color-gold-light); font-size: 1.5rem; }
.product-card.product-card--featured h3 { color: var(--text-on-dark); font-size: clamp(1.75rem, 1.5rem + 1vw, 2.375rem); }
.product-card.product-card--featured p { color: var(--text-on-dark-muted); max-width: 46ch; }
.product-card.product-card--featured .cta { color: var(--color-gold-earth); }
.product-card--minor { grid-column: span 2; }
.product-card .kicker {
  font-family: var(--font-serif-display); font-style: italic; font-weight: 400;
  font-size: 1.125rem; color: var(--color-gold-earth);
}
.product-card h3 {
  font-family: var(--font-serif-display); font-weight: 400; font-size: 1.375rem;
  color: var(--text-on-light);
}
.product-card p {
  font-family: var(--font-sans-body); font-size: var(--text-body-sm);
  line-height: var(--leading-body); color: var(--text-on-light-muted); flex: 1;
}
.product-card .cta {
  font-family: var(--font-sans-body); font-weight: 500; font-size: var(--text-cta);
  letter-spacing: var(--tracking-cta); text-transform: uppercase; color: var(--color-gold-earth);
}
@media (max-width: 900px) {
  .products-grid { grid-template-columns: repeat(2, 1fr); }
  .product-card--featured { grid-column: span 2; }
  .product-card--minor { grid-column: span 1; }
}
@media (max-width: 560px) {
  .products-grid { grid-template-columns: 1fr; }
  .product-card--minor { grid-column: span 1; }
}

/* ---------- Upflow (B2B) pilares -------------------------------------------------------- */
.pillars-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); gap: 20px; }
.pillar {
  border: 1px solid var(--border-on-dark);
  border-radius: var(--radius-max);
  padding: var(--card-pad);
}
.pillar .num { font-family: var(--font-serif-display); font-size: 1.375rem; color: var(--color-gold-earth); margin-bottom: 10px; }
.pillar .title { font-family: var(--font-sans-body); font-weight: 500; font-size: var(--text-body); color: var(--text-on-dark); margin-bottom: 10px; }
.pillar .desc { font-family: var(--font-sans-body); font-size: var(--text-body-sm); line-height: var(--leading-body); color: var(--text-on-dark-muted); }

/* ---------- Marquees (logos y testimonios) ---------------------------------------------- */
.marquee-wrap {
  overflow: hidden;
  mask-image: linear-gradient(to right, transparent, black 8%, black 92%, transparent);
  -webkit-mask-image: linear-gradient(to right, transparent, black 8%, black 92%, transparent);
}
.marquee-logos {
  padding: 24px 0;
  margin-bottom: 48px;
  border-top: 1px solid var(--border-hairline);
  border-bottom: 1px solid var(--border-hairline);
}
.marquee-track { display: flex; gap: 48px; align-items: center; width: max-content; }
.marquee-logos .marquee-track { animation: marquee-x 34s linear infinite; }
.logo-chip {
  font-family: var(--font-sans-body);
  font-weight: 500;
  font-size: 0.9375rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--text-on-light-muted);
  white-space: nowrap;
}
.logo-card {
  flex: none;
  width: 148px; height: 88px;
  display: flex; align-items: center; justify-content: center;
  background: var(--color-white);
  border: 1px solid var(--border-hairline);
  border-radius: var(--radius-max);
  padding: 14px 18px;
}
.logo-card img {
  max-width: 100%; max-height: 100%; object-fit: contain;
  filter: grayscale(1) opacity(0.6);
  transition: filter 220ms ease;
}
.logo-card:hover img { filter: grayscale(0) opacity(1); }
.marquee-wrap:hover .marquee-track { animation-play-state: paused; }
@keyframes marquee-x { from { transform: translateX(0); } to { transform: translateX(-50%); } }

.marquee-testimonials .marquee-track { gap: 32px; animation: marquee-x 70s linear infinite; }
.marquee-empresas-photos .marquee-track { gap: 24px; animation: marquee-x 65s linear infinite; }
.empresa-photo-card { flex: none; width: 240px; }
.empresa-photo-card .photo { aspect-ratio: 1/1; border-radius: var(--radius-max); overflow: hidden; background: var(--color-cream-gold); }
.empresa-photo-card .photo img { width: 100%; height: 100%; object-fit: cover; display: block; }
.empresa-photo-card .caption { margin-top: 10px; font-family: var(--font-sans-body); font-size: var(--text-body-sm); color: var(--text-on-light-muted); text-align: center; }
.marquee-certs { padding: 20px 0; border-top: 1px solid var(--border-hairline); border-bottom: 1px solid var(--border-hairline); }
.marquee-certs .marquee-track { gap: 20px; animation: marquee-x 26s linear infinite; }
.cert-chip {
  flex: none; white-space: nowrap;
  font-family: var(--font-sans-body); font-size: 0.8125rem; font-weight: 500; letter-spacing: 0.04em;
  color: var(--color-tobacco); background: var(--color-cream-gold);
  border: 1px solid var(--border-hairline-strong); border-radius: 999px; padding: 10px 20px;
}
.marquee-cert-logos .marquee-track { gap: 20px; animation: marquee-x 30s linear infinite; }
.cert-logo-card { flex: none; width: 190px; }
.cert-logo-card .box {
  aspect-ratio: 1/1; border: 1px solid var(--border-hairline-strong); border-radius: var(--radius-max);
  background: #fff; display: flex; align-items: center; justify-content: center; padding: 22px;
}
.cert-logo-card .box img { max-width: 100%; max-height: 100%; object-fit: contain; }
.cert-logo-card .caption {
  margin-top: 10px; font-family: var(--font-sans-body); font-size: 0.75rem; line-height: 1.35;
  color: var(--text-on-light-muted); text-align: center;
}
.testimonial-card {
  margin: 0; padding: 32px 0 0; border-top: 1px solid var(--border-hairline);
  width: 320px; flex: none;
}
.testimonial-avatar {
  width: 44px; height: 44px; border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  overflow: hidden;
  background: var(--color-cream-gold);
  border: 1px solid var(--border-hairline-strong);
  font-family: var(--font-serif-display); font-style: italic; font-size: 1.125rem; color: var(--color-tobacco);
  margin-bottom: 16px;
}
.testimonial-avatar img { width: 100%; height: 100%; object-fit: cover; }
.testimonial-card blockquote {
  margin: 0 0 20px; font-family: var(--font-serif-display); font-style: italic; font-weight: 300;
  font-size: 1.125rem; line-height: 1.5; color: var(--text-on-light);
}
.testimonial-card figcaption { font-family: var(--font-sans-body); font-size: 13px; color: var(--text-on-light-muted); }
.testimonial-card figcaption strong { font-weight: 500; color: var(--text-on-light); font-size: 13px; }

/* ---------- Lead magnet / formulario ------------------------------------------------------ */
.lead-form { display: flex; flex-direction: column; gap: 14px; width: 100%; max-width: 420px; }
.lead-form input {
  width: 100%;
  font-family: var(--font-sans-body);
  font-size: var(--text-body);
  color: var(--color-cream-base);
  background: transparent;
  border: none;
  border-bottom: 1px solid rgba(240,228,212,0.3);
  padding: 10px 2px;
  outline: none;
  transition: border-color 180ms ease;
}
.lead-form input::placeholder { color: rgba(245,242,237,0.45); }
.lead-form input:focus { border-color: var(--color-gold-earth); }
.lead-form .form-note { font-size: 0.75rem; color: rgba(245,242,237,0.45); }

/* ---------- Footer ------------------------------------------------------------------------ */
.site-footer { background: var(--surface-footer); color: var(--text-on-dark); }
.footer-grid {
  max-width: var(--container-max); margin: 0 auto;
  padding: 80px var(--container-pad-desktop) 40px;
  display: grid; grid-template-columns: 1fr; gap: 48px;
}
@media (min-width: 641px) {
  .footer-grid { grid-template-columns: repeat(3, 1fr); }
}
.footer-brand { text-align: center; }
.footer-brand img { height: 128px; width: auto; margin: 0 auto; }
.footer-nav { display: flex; flex-direction: column; gap: 14px; }
.footer-nav a { font-family: var(--font-sans-body); font-size: var(--text-body-sm); color: var(--text-on-dark-muted); }
.footer-contact { display: flex; flex-direction: column; gap: 10px; font-family: var(--font-sans-body); font-size: var(--text-body-sm); color: var(--text-on-dark-muted); }
.footer-contact a { display: flex; align-items: center; gap: 10px; color: inherit; }
.footer-social { display: flex; gap: 16px; margin-top: 8px; }
.footer-social a { display: flex; align-items: center; gap: 8px; color: var(--color-gold-earth); font-size: var(--text-body-sm); }
.footer-legal {
  border-top: 1px solid var(--border-on-dark);
  padding: 20px var(--container-pad-desktop);
  max-width: var(--container-max); margin: 0 auto;
  font-family: var(--font-sans-body); font-size: 0.8125rem; color: var(--text-on-dark-muted);
  display: flex; flex-wrap: wrap; gap: 8px;
}
.footer-legal .push { margin-left: auto; font-size: 0.75rem; }

/* ---------- Reveal on scroll ---------------------------------------------------------------- */
.reveal { opacity: 0; transform: translateY(22px); transition: opacity 700ms ease, transform 700ms ease; }
.reveal.is-visible { opacity: 1; transform: translateY(0); }
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  .marquee-track { animation: none !important; }
}

/* ---------- Responsive ---------------------------------------------------------------------- */
@media (max-width: 900px) {
  .hero { grid-template-columns: 1fr; }
  .hero-media { transform: none; order: -1; }
}
@media (max-width: 640px) {
  .footer-grid { text-align: center; }
  .footer-nav { align-items: center; }
  .footer-contact { align-items: center; }
  .footer-contact a { justify-content: center; }
  .footer-social { justify-content: center; }
  .footer-legal { justify-content: center; text-align: center; }
  .footer-legal .push { margin-left: 0; width: 100%; text-align: center; margin-top: 4px; }
}
@media (max-width: 720px) {
  .nav-toggle { display: flex; }
  .nav-links {
    display: none;
    position: absolute; top: 100%; left: 0; right: 0;
    flex-direction: column; align-items: flex-start; gap: 4px;
    background: var(--color-cream-base);
    border-bottom: 1px solid var(--border-hairline);
    padding: 12px clamp(20px, 4vw, 40px) 20px;
  }
  .nav-links a { padding: 10px 0; width: 100%; }
  .site-header.nav-open { position: fixed; width: 100%; }
  .site-header.nav-open .nav-links { display: flex; }
}

/* ==========================================================================
   LANDINGS DE PRODUCTO (ej. El Código de la Presencia)
   Header/footer mínimos, contador, acordeones, grillas de venta.
   ========================================================================== */

.header-minimal {
  background: var(--color-cream-base);
  border-bottom: 1px solid var(--border-hairline);
  text-align: center;
  padding: 22px 0;
}
.header-minimal img { height: 72px; width: auto; margin: 0 auto; }

.footer-minimal {
  background: var(--surface-footer); color: var(--text-on-dark); text-align: center;
}
.footer-minimal .inner { max-width: var(--container-max); margin: 0 auto; padding: 40px clamp(20px,4vw,40px); }
.footer-minimal img { height: 96px; width: auto; margin: 0 auto 12px; }
.footer-minimal .contact { display: flex; align-items: center; justify-content: center; gap: 8px; font-family: var(--font-sans-body); font-size: var(--text-body-sm); color: var(--text-on-dark-muted); margin-bottom: 8px; text-decoration: none; }
.footer-minimal .social { display: flex; gap: 16px; justify-content: center; margin-bottom: 16px; }
.footer-minimal .social a { display: flex; align-items: center; gap: 8px; color: var(--color-gold-earth); font-size: var(--text-body-sm); }
.footer-minimal .legal { font-family: var(--font-sans-body); font-size: 0.8125rem; color: var(--text-on-dark-muted); }

/* Contador regresivo */
.countdown-row { display: flex; gap: 20px; margin: 20px 0 32px; }
.countdown-row.centered { justify-content: center; }
.countdown-part { text-align: center; }
.countdown-part .value { font-family: var(--font-serif-display); font-weight: 300; font-size: 2rem; color: var(--text-on-light); }
.countdown-part .label { font-family: var(--font-sans-body); font-size: var(--text-body-sm); color: var(--text-on-light-muted); text-transform: uppercase; letter-spacing: 0.08em; }
.countdown-row.on-dark .value { color: var(--color-gold-light); }
.countdown-row.on-dark .label { color: var(--text-on-dark-muted); }
.countdown-row.price .value { color: var(--color-tobacco); font-size: 2.25rem; }

/* Video placeholder */
.video-placeholder {
  aspect-ratio: 16/9; background: var(--color-cream-base); border: 1px solid var(--border-hairline);
  border-radius: var(--radius-max); display: flex; align-items: center; justify-content: center;
  position: relative; flex-direction: column; gap: 16px;
}
.video-placeholder .play-btn {
  width: 76px; height: 76px; border-radius: 50%; border: 1px solid var(--color-gold-earth);
  display: flex; align-items: center; justify-content: center;
}
.video-placeholder .play-btn::after {
  content: ''; width: 0; height: 0; border-top: 12px solid transparent; border-bottom: 12px solid transparent;
  border-left: 20px solid var(--color-gold-earth); margin-left: 6px;
}
.video-placeholder .note { position: absolute; bottom: 16px; font-family: var(--font-sans-body); font-size: 0.75rem; color: var(--text-on-light-muted); }

/* Video de venta real — facade YouTube con carga liviana (solo miniatura hasta el clic) */
.video-embed-facade {
  aspect-ratio: 16/9; border-radius: var(--radius-max); position: relative; overflow: hidden;
  cursor: pointer; background: var(--color-charcoal, #1a1a1a) center/cover no-repeat; border: 1px solid var(--border-hairline);
}
.video-embed-facade::after { content: ''; position: absolute; inset: 0; background: rgba(0,0,0,0.28); transition: background 0.2s ease; }
.video-embed-facade:hover::after { background: rgba(0,0,0,0.15); }
.video-embed-facade .play-btn {
  position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%); z-index: 1;
  width: 76px; height: 76px; border-radius: 50%; background: rgba(255,255,255,0.92);
  border: 1px solid var(--color-gold-earth); display: flex; align-items: center; justify-content: center;
  transition: transform 0.2s ease;
}
.video-embed-facade:hover .play-btn { transform: translate(-50%, -50%) scale(1.06); }
.video-embed-facade .play-btn::after {
  content: ''; width: 0; height: 0; border-top: 12px solid transparent; border-bottom: 12px solid transparent;
  border-left: 20px solid var(--color-gold-earth); margin-left: 6px;
}

/* Para quién / no es para ti — grillas de 4 */
.quotes-grid-4, .plain-grid-4 { display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px; max-width: 1100px; margin: 0 auto; }
.quotes-grid-4 blockquote { border-top: 1px solid var(--border-hairline-strong); padding-top: 22px; margin: 0; font-family: var(--font-serif-display); font-style: italic; font-size: 1.375rem; line-height: 1.4; color: var(--color-tobacco); }
.plain-grid-4 p { border-top: 1px solid var(--border-hairline); padding-top: 18px; margin: 0; font-family: var(--font-sans-body); font-size: var(--text-body); line-height: var(--leading-body); color: var(--text-on-light-muted); }
@media (max-width: 900px) { .quotes-grid-4, .plain-grid-4 { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .quotes-grid-4, .plain-grid-4 { grid-template-columns: 1fr; } }

/* Grillas partidas de 2 columnas (hero/foto + texto) — responsivas, apilan en mobile */
.split-grid-11-09, .split-grid-09-11, .split-grid-10-10, .split-grid-09-13, .split-grid-07-13, .split-grid-stats {
  display: grid; gap: 48px; align-items: center;
}
.split-grid-11-09 { grid-template-columns: 1.1fr 0.9fr; }
.split-grid-09-11 { grid-template-columns: 0.9fr 1.1fr; }
.split-grid-10-10 { grid-template-columns: 1fr 1fr; }
.split-grid-09-13 { grid-template-columns: 0.9fr 1.3fr; }
.split-grid-07-13 { grid-template-columns: 0.7fr 1.3fr; }
.split-grid-stats { grid-template-columns: 1fr 220px; }
@media (max-width: 720px) {
  .split-grid-11-09, .split-grid-09-11, .split-grid-10-10, .split-grid-09-13, .split-grid-07-13, .split-grid-stats { grid-template-columns: 1fr; }
}

/* Grilla de pilares tipo tabla (hairlines entre celdas) */
.pillars-table-grid {
  display: grid; grid-template-columns: repeat(auto-fit, minmax(230px, 1fr)); gap: 1px;
  background: var(--border-hairline-strong); border: 1px solid var(--border-hairline-strong);
  border-radius: var(--radius-max); overflow: hidden;
}
.pillars-table-grid .cell { background: var(--color-cream-base); padding: var(--card-pad-desktop); }
.pillars-table-grid.on-dark { background: var(--border-on-dark); border-color: var(--border-on-dark); }
.pillars-table-grid.on-dark .cell { background: var(--surface-footer); }
.pillars-table-grid.on-dark .title { color: var(--color-gold-light); }
.pillars-table-grid.on-dark p { color: var(--text-on-dark-muted); }
.pillars-table-grid .cell.photo-cell { padding: 0; grid-column: span 2; min-height: 220px; }
.pillars-table-grid .cell.photo-cell img { width: 100%; height: 100%; object-fit: cover; display: block; }
.pillars-table-grid .num { font-family: var(--font-serif-display); font-size: 1.75rem; font-weight: 300; color: var(--color-gold-earth); margin-bottom: 14px; }
.pillars-table-grid .title { font-family: var(--font-sans-body); font-weight: 500; font-size: var(--text-body-lg); color: var(--text-on-light); margin-bottom: 10px; }
.pillars-table-grid p { font-family: var(--font-sans-body); font-size: var(--text-body-sm); line-height: var(--leading-body); color: var(--text-on-light-muted); margin: 0; }

/* Tarjeta destacada con foto (escalera de productos, Método CreSER) */
.featured-photo-card {
  display: grid; grid-template-columns: 1fr 1fr; gap: 40px; align-items: center;
  text-decoration: none; padding: var(--card-pad-desktop); border: 1px solid var(--border-hairline);
  border-radius: var(--radius-max); margin-bottom: 24px; transition: border-color 200ms ease;
}
.featured-photo-card:hover { border-color: var(--border-hairline-strong); }
.featured-photo-card .photo { aspect-ratio: 4/5; overflow: hidden; border-radius: var(--radius-max); }
.featured-photo-card .photo img { width: 100%; height: 100%; object-fit: cover; display: block; }
.featured-photo-card .tag { font-family: var(--font-sans-body); font-weight: 600; font-size: 15px; letter-spacing: var(--tracking-eyebrow); text-transform: uppercase; color: var(--color-gold-earth); margin-bottom: 14px; }
.featured-photo-card .kicker { font-family: var(--font-serif-display); font-style: italic; font-weight: 400; font-size: 1.25rem; color: var(--color-gold-earth); display: block; margin-bottom: 8px; }
.featured-photo-card h3 { font-family: var(--font-serif-display); font-weight: 400; font-size: 2.5rem; color: var(--text-on-light); margin: 0 0 14px; }
.featured-photo-card p { font-family: var(--font-sans-body); font-size: var(--text-body); line-height: var(--leading-body); color: var(--text-on-light-muted); margin: 0 0 20px; }
.featured-photo-card .cta { display: inline-block; background: var(--color-tobacco); color: var(--color-cream-base); font-family: var(--font-sans-body); font-weight: 500; font-size: var(--text-cta); letter-spacing: var(--tracking-cta); text-transform: uppercase; padding: 14px 28px; border-radius: 2px; }
@media (max-width: 720px) { .featured-photo-card { grid-template-columns: 1fr; } }

/* Tarjetas minor sin imagen (escalera de productos) */
.minor-card-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(230px, 1fr)); gap: 20px; margin-bottom: 44px; }
.minor-card { display: flex; flex-direction: column; gap: 10px; text-decoration: none; padding: var(--card-pad-desktop); border: 1px solid var(--border-hairline); border-radius: var(--radius-max); transition: border-color 200ms ease; }
.minor-card:hover { border-color: var(--border-hairline-strong); }
.minor-card .kicker { font-family: var(--font-serif-display); font-style: italic; font-weight: 600; font-size: 1.125rem; color: var(--color-gold-earth); }
.minor-card h3 { font-family: var(--font-serif-display); font-weight: 400; font-size: 1.375rem; color: var(--text-on-light); margin: 0; }
.minor-card p { font-family: var(--font-sans-body); font-size: var(--text-body-sm); line-height: var(--leading-body); color: var(--text-on-light-muted); flex: 1; margin: 0; }
.minor-card .cta { font-family: var(--font-sans-body); font-weight: 500; font-size: var(--text-cta); letter-spacing: var(--tracking-cta); text-transform: uppercase; color: var(--color-gold-earth); }

/* Método CreSER — fórmula V.E.R.S.O. */
.verso-grid { display: grid; grid-template-columns: repeat(5, minmax(0,1fr)); gap: 24px; }
.verso-grid .letter { font-family: var(--font-serif-display); font-size: 2.25rem; font-weight: 300; color: var(--color-gold-earth); margin-bottom: 10px; }
.verso-grid .item { border-top: 1px solid var(--border-hairline-strong); padding-top: 20px; }
.verso-grid .title { font-family: var(--font-sans-body); font-weight: 500; font-size: var(--text-body); color: var(--text-on-light); margin-bottom: 8px; }
.verso-grid .desc { font-family: var(--font-sans-body); font-size: var(--text-body-sm); line-height: var(--leading-body); color: var(--text-on-light-muted); }
@media (max-width: 900px) { .verso-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .verso-grid { grid-template-columns: 1fr; } }

/* Principios rectores */
.principles-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); gap: 36px; }
.principles-grid h3 { font-family: var(--font-serif-display); font-style: italic; font-weight: 600; font-size: 1.25rem; color: var(--color-gold-earth); margin: 0 0 12px; }
.principles-grid p { font-family: var(--font-sans-body); font-size: var(--text-body-sm); line-height: var(--leading-body); color: var(--text-on-light-muted); margin: 0; }

/* Banner Upflow (mención cruzada B2C → B2B) */
.upflow-banner { background: var(--color-black-deep); border-radius: var(--radius-max); padding: 32px clamp(20px,4vw,40px); display: flex; align-items: center; gap: 20px; flex-wrap: wrap; }
.upflow-banner img { width: 44px; height: 44px; flex: none; }
.upflow-banner p { font-family: var(--font-serif-display); font-weight: 300; font-style: italic; font-size: 1.25rem; line-height: 1.4; color: var(--color-cream-base); margin: 0; flex: 1; min-width: 240px; }
.upflow-banner p strong { font-weight: 600; font-style: normal; color: var(--color-cream-base); }
.upflow-banner p strong.accent { color: var(--color-gold-earth); }
.upflow-banner .link { font-family: var(--font-sans-body); font-weight: 500; font-size: var(--text-cta); letter-spacing: var(--tracking-cta); text-transform: uppercase; color: var(--color-gold-earth); white-space: nowrap; }

/* Testimonios organizacionales (con avatar) */
.org-testimonial-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); gap: 28px; }
.org-testimonial-card { border: 1px solid var(--border-hairline-strong); border-radius: var(--radius-max); padding: var(--card-pad); }
.org-testimonial-card blockquote { font-family: var(--font-serif-display); font-style: italic; font-weight: 300; font-size: 1.125rem; line-height: 1.5; color: var(--text-on-light); margin: 0 0 20px; }
.org-testimonial-card figcaption { font-family: var(--font-sans-body); font-size: 0.8125rem; color: var(--color-tobacco); }

/* Bio "quién soy" */
.bio-grid { display: grid; grid-template-columns: 0.8fr 1.6fr; gap: 48px; align-items: center; }
.bio-grid .photo { aspect-ratio: 3/4; overflow: hidden; border-radius: var(--radius-max); }
.bio-grid .photo img { width: 100%; height: 100%; object-fit: cover; }
@media (max-width: 720px) { .bio-grid { grid-template-columns: 1fr; } }

/* Promesa — pasos numerados sobre fondo oscuro */
.steps-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 32px; }
.step-card { border: 1px solid var(--border-on-dark); border-radius: var(--radius-max); padding: var(--card-pad); }
.step-card .num { font-family: var(--font-serif-display); font-size: 1.375rem; color: var(--color-gold-earth); margin-bottom: 14px; }
.step-card .title { font-family: var(--font-sans-body); font-weight: 500; font-size: var(--text-body); color: var(--text-on-dark); margin-bottom: 10px; }
.step-card .desc { font-family: var(--font-sans-body); font-size: var(--text-body-sm); line-height: var(--leading-body); color: var(--text-on-dark-muted); }

/* Acordeón genérico (módulos + FAQ) */
.accordion-item { border-top: 1px solid var(--border-hairline); }
.accordion-trigger { display: flex; align-items: baseline; justify-content: space-between; gap: 20px; cursor: pointer; padding: 24px 0; }
.accordion-icon { font-family: var(--font-sans-body); font-size: 1.25rem; color: var(--color-gold-earth); flex: none; }
.accordion-panel { max-height: 0; overflow: hidden; transition: max-height 320ms ease; }
.accordion-panel-inner { padding: 0 0 24px; max-width: 720px; }

.module-num { font-family: var(--font-serif-display); font-size: 1.5rem; font-weight: 300; color: var(--color-gold-earth); flex: none; width: 64px; }
.module-heading { flex: 1; }
.module-title { font-family: var(--font-sans-body); font-weight: 500; font-size: var(--text-body-lg); color: var(--text-on-light); }
.module-subtitle { font-family: var(--font-serif-display); font-style: italic; font-size: 1rem; color: var(--text-on-light-muted); margin-top: 4px; }
.module-desc { font-family: var(--font-sans-body); font-size: var(--text-body); line-height: var(--leading-body); color: var(--text-on-light-muted); margin: 0 0 14px; padding-left: 84px; }
.module-deliverable { font-family: var(--font-sans-body); font-size: 0.8125rem; color: var(--color-tobacco); padding-left: 84px; }

.faq-question { font-family: var(--font-sans-body); font-weight: 500; font-size: var(--text-body-lg); color: var(--text-on-light); }
.faq-answer { font-family: var(--font-sans-body); font-size: var(--text-body); line-height: var(--leading-body); color: var(--text-on-light-muted); margin: 0; padding-bottom: 24px; }

/* Qué incluye — íconos */
.includes-grid { display: grid; grid-template-columns: repeat(5, 1fr); gap: 32px; max-width: 1000px; margin: 0 auto; text-align: center; }
.includes-grid .icon { margin-bottom: 16px; color: var(--color-gold-earth); }
.includes-grid .num { font-family: var(--font-serif-display); font-weight: 300; font-size: 2.5rem; color: var(--color-gold-earth); margin-bottom: 10px; }
.includes-grid .label { font-family: var(--font-sans-body); font-size: var(--text-body-sm); color: var(--text-on-light-muted); }
@media (max-width: 900px) { .includes-grid { grid-template-columns: repeat(3, 1fr); } }
@media (max-width: 560px) { .includes-grid { grid-template-columns: repeat(2, 1fr); } }

/* Testimonios en franja oscura (landings) */
.testimonial-dark-card {
  border: 1px solid var(--border-on-dark); border-radius: var(--radius-max); padding: var(--card-pad);
  width: 340px; flex: none;
}
.testimonial-dark-card .avatar { width: 44px; height: 44px; border-radius: 50%; overflow: hidden; margin-bottom: 16px; }
.testimonial-dark-card .avatar img { width: 100%; height: 100%; object-fit: cover; }
.testimonial-dark-card blockquote { margin: 0 0 20px; font-family: var(--font-serif-display); font-style: italic; font-weight: 300; font-size: 1.125rem; line-height: 1.5; color: var(--text-on-dark); }
.testimonial-dark-card .name { font-family: var(--font-sans-body); font-size: 0.8125rem; color: var(--color-gold-light); }

/* Precio */
.price-title { font-family: var(--font-serif-display); font-weight: 300; font-size: var(--text-h2-mobile); color: var(--text-on-light); margin: 0 0 4px; }
.price-title .strike { text-decoration: line-through; color: var(--text-on-light-muted); font-size: 0.6em; }
.price-usd { font-family: var(--font-sans-body); font-size: var(--text-body-sm); color: var(--text-on-light-muted); margin: 0 0 12px; }
.price-terms { font-family: var(--font-sans-body); font-size: var(--text-body-sm); color: var(--color-gold-earth); margin: 0 0 32px; }

/* Testimonios en tarjeta clara con borde completo (landings B2C) */
.marquee-voices .marquee-track { gap: 28px; animation: marquee-x 50s linear infinite; }
.testimonial-bordered-card {
  border: 1px solid var(--border-hairline-strong); border-radius: var(--radius-max);
  padding: var(--card-pad-desktop); width: 340px; flex: none;
}
.testimonial-bordered-card .avatar { width: 44px; height: 44px; border-radius: 50%; overflow: hidden; margin-bottom: 16px; background: var(--color-cream-gold); }
.testimonial-bordered-card .avatar img { width: 100%; height: 100%; object-fit: cover; }
.testimonial-bordered-card blockquote { margin: 0 0 20px; font-family: var(--font-serif-display); font-style: italic; font-weight: 300; font-size: 1.125rem; line-height: 1.5; color: var(--text-on-light); }
.testimonial-bordered-card .name { font-family: var(--font-sans-body); font-size: 0.8125rem; color: var(--color-tobacco); }

/* Precio piloto — dos opciones lado a lado */
.price-box-row { display: flex; gap: 24px; justify-content: center; flex-wrap: wrap; margin-bottom: 12px; }
.price-box { border: 1px solid var(--border-hairline-strong); border-radius: var(--radius-max); padding: 24px 32px; min-width: 220px; }
.price-box .label { font-family: var(--font-sans-body); font-size: var(--text-body-sm); color: var(--text-on-light-muted); margin-bottom: 8px; }
.price-box .amount { font-family: var(--font-serif-display); font-weight: 300; font-size: 2rem; color: var(--color-tobacco); }
.price-box .usd { font-family: var(--font-sans-body); font-size: var(--text-body-sm); color: var(--text-on-light-muted); margin-top: 6px; }